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Personal Branding Bootcamp
Introduction - How to Get the Most out of This Course
Welcome instructions (2:11)
Q&A Session 1 : May 17
Watch the Q&A Session from May 17 (128:28)
Lesson 1 : Define Your Brand Identity
What is a personal brand, anyway? (10:52)
Personality, Values & Energy Assessments : Uncover the REAL You (2:38)
Write your position statement using the MVPS System (7:51)
Describe what results you deliver using the RSVP method (9:54)
Lesson 2: Identify Your Tribe & Describe Your Avatar
Start with who you know: The Good Apples (10:06)
The Bad Apples (0:58)
A winning combination (1:23)
The AVATAR PROFILE: Describe your ideal client (4:46)
Lesson 3: Define Your Core Message
Your WHY = Your Purpose + Passion (4:40)
Your PHILOSOPHY (4:03)
Your WISDOM (4:06)
Write & Rehearse Your ELEVATOR PITCH (6:19)
Write your CALLS TO ACTION (3:47)
Q&A Session 2 : May 20
Watch the Replay Q&A + Laser Coaching on the Hot Seat (May 20) (136:41)
Lesson 4: Build Your Platform
Your Platform ~ The Basics! (9:15)
Let’s Get Visual: A Style Book & Mood Board with colors, images, graphics and fonts (9:24)
Freebies & Lead Magnets: How to encourage followers to join your tribe (10:50)
Email Nurture Sequence (5:25)
Build a Conversion Oriented Website for your Target Audience (10:36)
Lesson 5: Craft Your Communication Strategy
Decide which media to use: Blog, Vlog, Social Media Sites, YouTube (60:08)
Q&A Session 3 : WEDNESDAY May 24 at 7pm CEST
Watch the Replay video of our Q&A + Laser Coaching (90:21)
Q&A Session - July 3 (audio only) Pain Point Worksheet Laser Coaching & Questions
Audio Only
Write your CALLS TO ACTION
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